About

Mr. Borton is managing partner at Marketers' Solutions. He is an experienced marketing and sales professional, providing marketing and sales programs, developing content and videos to support email and direct sales marketing, and generating new leads for customers.

He has created, run and implemented sales and marketing functions for several companies in the software and services industries, personally closing more than $15 million of revenue. He also has a strong technical background, especially in the software industry, but also across a range of other markets.

His content development experience extends from web site design to white papers, success stories, drip email campaigns, sales presentations and production of video animations. Much of this content is focused on supporting drip-marketing: "Why Should Someone Want to Click-Thru and Register" on a web site or buy your offering?"

With good marketing content to use, often developed by Mr. Borton, he achieves drip-marketing metrics of greater than 20% email openings, 6% to 10% click-thru's and multiple 'click' ratios of 2 to 5 clicks per recipient. His best success is a recipient that had 18 openings and over 40 click-thru's! To achieve these rates, Mr. Borton created several 2-minute animated videos and customer success stories targeting narrow and specific demographics.  They are fun to watch. Audiences respond at a much higher rate to these short, fun animated videos directly targeting their roles than to generic text-based websites.

By identifying those prospects who are doing multiple click-thru's, he creates a prioritized list of targets for additional sales efforts - phone calls, personalized emails, LinkedIn Connect requests, etc., in order to move the prospect along the path to closure.

The in-house tools that Mr. Borton currently uses are SendinBlue for drip email marketing, LinkedIn Sales Navigator for expanding Lead Lists in target companies, hunter.io for discovering email address patterns, and the Vyond Video Animation Studio for creating 1 to 3 minute videos for email 'ticklers', sales support, explainer videos, etc.

Mr. Borton is expanding the tools he uses in order to get the hands-on experience for the reviews on this website.  He is also pleased to use tools other than those above if this is needed by a customer.

Currently, he is a formal re-seller for Vyond (a 2D animation studio). In starting this role several months ago, he has already supported the closure of over $100,000 of sales for a $1,000 a year product.

Education: Harvard, cum laude, in the sciences, and a National Merit Winner.

Mission

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Vision

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